A movement, coming back to life
Love is going viral.
Let's keep it going.
It started as a small idea, though I always saw it big. Then 2020 came, the world went sideways, and this one got parked. Now it's time to bring it back to life.
The idea
One message, passed hand to hand.
Little love cards, each with a powerful single line: I love you, pass it on. You hand one to a stranger, or leave a stack behind everywhere you go, a park bench, a coffee counter, a windshield, for someone else to find.
Over the years, more than 200,000 of them have been sprinkled around the world, quietly touching the lives of hundreds of thousands of people with a little bit of love.
It was never the cards. It's you.
What I remind people every time
Why it works
The card is just the conduit.
Many people have said these cards have saved the lives of others. And that's when I remind them of the real truth: it wasn't the card. It was you, the moment you decided to share a little love with someone. These cards just make it easier to do so.
It costs almost nothing and takes almost no time, yet it lands. Lifting one person's energy for a day ripples out further than we'll ever know, adding to the collective that lifts every one of us.
It's this simple
Three ways to spread it.
Hand one over
Give a card to a stranger, a friend, anyone who could use a lift today.
Leave them behind
Drop a little stack wherever you go, for someone else to happen upon.
Wear the message
Grab a shirt and become a walking billboard of love in your community.
Love is going viral
Every heart is someone sharing these cards in their community.
Zoom in and see if love is going viral in your community too. Then get involved, grab your own cards, and start sprinkling a little love into your own neighbourhood.
★ Each pin is a postal/ZIP code we've mailed packs of love cards to.
The Good Deeds Fund
Every purchase spreads a little further.
A portion of every sale goes straight into the Good Deeds Fund, money we use to carry love and kindness out into the world, to the people who need it most.
So the cards and shirts don't just spread the message, they help fund the mission behind it, and we couldn't do it without you.
The cards, the shirts, the love
I love you. ♥ Pass it on.
from Ontario, Canada